The original playbook for operationalizing seller engagement as a revenue strategy.
The demand for a seamless buying experience has radically changed how B2B organizations sell.
To keep up, companies now need:
- Complex tech stacks to support hyper-personalized buyer journeys
- Enablement resources to help sellers quickly understand nuanced pain points
- Robust customer service and support teams to spearhead world-class implementations
None of this is extraordinary. This is the bare minimum required to compete in a modern B2B market. And, organizations are used to doing everything it takes to reduce friction for potential buyers.
But, how often do we talk about reducing friction in the experiences we provide to our sellers, or operationalizing their satisfaction as an actual go-to-market motion? As it turns out, not as often as we should.