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average deal size

Average Deal Size

What is Average Deal Size?

Average deal size, sometimes called average order size, is a key metric organizations use to measure the average value of a company’s deals or sales transactions. This metric is used to analyze and forecast the revenue of a company as well as to understand a sales team’s performance. Average deal size can vary from industry to industry and company to company.

Although incentive compensation is primarily seen used to compensate sales teams, it’s not uncommon for other roles to earn incentive pay. These include roles in sales operations, customer success, recruiting, and marketing.